Design consultation

Bring in a small team of design experts — chosen for your industry — before any code gets written.

What this is

Before Claude builds anything, Lanlan can convene a small team of design experts — 3 to 5 of them — chosen specifically for the kind of business you're building. The team for a Brooklyn sourdough bakery is different from the team for an Austin BBQ joint or a bookkeeping practice in Seattle.

Each expert has a name, a real-sounding background, and a point of view. They walk you through the questions you didn't know to ask: what feeling should your home page create, who your real audience is (not just everyone), what tone of voice fits, what visual references actually work for your industry.

You sit in the room with them. You answer their questions, push back on their suggestions, ask for clarification.

When to use it

Anytime you want a thoughtful, opinionated starting point instead of generic defaults. Common moments:

  • Starting a new site and you want a real direction, not just a layout.
  • You have an existing site that feels off and you can't say why.
  • You're rebranding and want to think it through.

How it works

Tell Claude what you want help with:

  • "I'm starting a website for my bakery. Can we do a design consult first?"
  • "My current site doesn't feel right — can your team take a look and tell me what's off?"

Claude will:

  1. Ask a few short questions about your business and audience.
  2. Convene the team — you'll see who they are and what each brings.
  3. Walk you through a few design decisions, with the team chiming in.
  4. Produce a brand brief — a written summary of your colors, fonts, voice, and visual direction.
  5. Build the site (or update the existing one) using the brief as the guide.

You can do a quick version (3–5 minutes) or a full team-mode consultation (about 30 minutes). Claude will ask which.

Where the brief lives

The brand brief is saved to your site. Open your dashboard's brand guide any time to see it, or ask Claude to update it as your site evolves. Future builds use the brief automatically — you don't have to re-explain your direction every time.

You can also recall the team in a future Claude session: "Bring back my design team." Claude reads the brief and remembers who the experts were and what they recommended.

What it costs

Design consultation is included on every plan, free or paid. The team and the brand brief are part of the product, not a paywalled add-on.

What to try next

If you get stuck

Ask Claude. "I can't figure out how to…" almost always gets you unstuck. For anything Claude can't help with, email support.